In today’s hyper-connected digital world, the importance of robust data protection is undeniable. For businesses of all sizes, the need to safeguard critical information has moved from a secondary IT concern to a boardroom-level issue. This heightened urgency is driven by the increasing frequency and complexity of cyberattacks, particularly ransomware, which have the potential to cripple operations, cause catastrophic financial losses, and in some cases, irreparably damage a company’s reputation.
Ransomware attacks are no longer isolated incidents affecting just a handful of organizations. They have evolved into sophisticated, organized, and relentless operations targeting businesses of every scale and across every industry. With the rise in these attacks, the need for an effective ransomware recovery strategy has become one of the most pressing issues in data protection — and central to this conversation is Microsoft 365, which plays a pivotal role in the day-to-day operations of millions of businesses worldwide. Protecting the data stored within this ecosystem has never been more important — and ensuring that organizations can recover from data loss quickly and efficiently is proving to be essential for business continuity.
For as long as data has needed backing up, businesses have worked to improve their backup strategies. But, as the 2024 Data Protection Trends Report suggests, traditional methods often struggled to keep pace with the growing volume of data and the increasing sophistication of cyber threats. The introduction of Microsoft’s first-party backup solution, Microsoft 365 Backup, marks a significant and much-needed shift in how businesses approach data recovery within the Microsoft 365 environment, ultimately setting a new standard for how organizations can — and probably should — protect and recover from ransomware attacks with unprecedented speed, scale, and efficiency.
The Critical Importance of Ransomware Recovery
Ransomware is a top-tier business risk, surpassing most traditional IT disruptions in both frequency and severity. The rise of cloud-based operations, driven by Microsoft 365 and platforms alike, has fundamentally changed the landscape. Today, with vast amounts of business-critical data being hosted in the cloud, the protection and availability of this information has become paramount for business continuity.
The 2024 Cloud Protection Trends Report shows that 75% of organizations have experienced cyberattacks, with many facing multiple incidents. The report also highlights a key challenge: 32% of organizations struggle to recover critical workloads within a business week following an attack. For companies heavily dependent on applications like Exchange Online, OneDrive for Business, SharePoint Online, and Teams, delays in recovery can cripple operations, leading to significant financial losses, reputational damage, and long-lasting repercussions for the future of their business.
In short, the evolution of ransomware has transformed the way businesses must approach data protection. It’s no longer just about preventing attacks. Organizations must listen to industry trends, be proactive in their data protection strategies, and ensure they are equipped with the tools for rapid and secure recovery when things go wrong.
But, given the sophisticated nature of modern cyber threats, it’s almost impossible for businesses to do this on their own — which is where innovations like Microsoft 365 Backup come in.
What is Microsoft 365 Backup?
Microsoft 365 Backup is a newly launched technology that provides an unprecedented level of ransomware recovery and backup capabilities specifically designed for Microsoft 365 users. Microsoft is offering their backup solution directly to customers (called Microsoft 365 Backup), but they are also partnering and integrating these new APIs with other players in the data protection space with a solution called Microsoft 365 Backup Storage.
In doing so, Microsoft’s platform and partnerships allow for the cutting-edge collaboration that enables businesses to recover large volumes of critical data more quickly, at greater scale, with better accessibility, than ever before. Microsoft’s partnerships with industry veterans like Veeam means solutions integrating with Microsoft 365 Backup Storage deliver the best of what both Veeam and Microsoft have to offer.
Why This Matters
Traditionally, recovering from ransomware attacks or significant data loss in Microsoft 365 environments was a slow and labor-intensive process, often taking weeks — even months — to complete. This was due to a few factors, including throttling, bandwidth, and the size of datasets. This left organizations vulnerable to extended downtime, lost productivity, and financial losses, particularly for businesses without robust backup strategies. The launch of Microsoft 365 Backup Storage marks a turning point in data protection. It takes a critical step in providing organizations the tools to recover from ransomware, malware, or accidental deletion, overcoming many of the challenges associated with traditional backup and recovery in the process.
Solutions that have integrated with Microsoft 365 Backup Storage are capable of lightning-fast recovery times, allowing organizations to back up and restore large-scale data sets at speeds greater than 1TB per hour — completing jobs in hours rather than weeks. In a world where data is gold and time is money, downtime is truly catastrophic. Every hour without access to critical data means lost revenue and potential reputational damage. The ability to recover quickly can be the difference between maintaining business continuity and suffering severe financial setbacks. But according to the 2024 Cloud Protection Trends Report, 32% of organizations struggle to recover workloads within a week after a cyberattack.
As we know, speed alone is not enough. Ransomware attacks are becoming more sophisticated, and cybercriminals are increasingly targeting backup repositories. In 96% of ransomware attacks, hackers attempt to corrupt or destroy backup data, rendering traditional backup solutions vulnerable. This underscores the need for secure backup strategies that protect data from tampering and ensure ransomware resilience. Microsoft 365 Backup addresses these challenges by providing multiple redundant copies of data stored within the Microsoft 365 trust boundary, shielding organizations from the worst effects of a cyberattack and minimizing downtime.
These developments point to a broader shift in data protection strategies. As cyberattacks grow more targeted and destructive, having the right recovery tools and the ability to act quickly are serious competitive advantages; and, with Microsoft’s recent release and partnerships with data-protection experts like Veeam to rely on, this critical aspect of today’s industry has never been more satisfied.
The Shift Toward Cloud-Powered Backup Solutions
The launch of Microsoft 365 Backup also reflects a broader trend: the move toward cloud-powered backup solutions. In the past, businesses relied heavily on on-premises data recovery solutions, which often required significant capital investments in hardware, infrastructure, and personnel. As businesses have migrated to cloud services like Microsoft 365, however, the need for cloud-native data protection has become essential.
This shift represents the new heights for businesses looking to secure their data and maintain continuous operations in the face of growing cyber threats. According to the 2024 Data Protection Trends Report, 88% of enterprises are now actively exploring or adopting Backup-as-a-Service (BaaS) or Disaster Recovery-as-a-Service (DRaaS) to protect their critical data.
As such, cloud-based backup solutions integrating with Microsoft 365 Backup Storage offer numerous advantages. They allow businesses to scale their data protection efforts in line with their operational growth, ensuring that their backup systems remain effective as their data needs evolve. This scalability allows organizations to keep pace with increasing data volumes, changing business priorities, and an ever-expanding threat landscape. With cloud-based systems, businesses can adapt to changing conditions quickly and efficiently, whether that means not having to worry about manually increasing storage capacity during periods of growth or shifting priorities in response to emerging cyber threats.
By pushing technology forward, the release of Microsoft 365 Backup sets a new benchmark for ransomware recovery within Microsoft 365 environments. But more so, it enables businesses maximize the potential of cloud-powered data protection through BaaS providers, who can deliver this technology easily and with a well-earned stamp of approval. This does more than strengthen individual platforms; it strengthens the entire industry. More organizations than ever are afforded the means to fully leverage the speed, security, and scalability these partnerships deliver.
The Microsoft + Veeam Advantage
Veeam, a long-standing leader in data protection, is launch partner with Microsoft, seamlessly integrating with Microsoft 365 Backup Storage into Veeam Data Cloud for Microsoft 365. Businesses now get the best of both worlds. This powerful partnership enhances ransomware recovery capabilities through high-speed backups, reliable recovery, and the supreme degree of data resilience Veeam is known for — all delivered through a seamless user experience and offered as a service through a predictable pricing model.
Veeam’s integration of Microsoft 365 Backup Storage leverages lightning-fast backup speeds alongside advanced data separation and customizable retention capabilities. This ensures users have complete access and control, and that businesses can meet strict compliance requirements while enhancing security across the board. Where Microsoft enables bulk restores at scale, Veeam further empowers businesses with flexible, granular recovery, robust search capabilities, and role-based access control (RBAC), giving users the flexibility to select their storage region of choice.
Veeam’s partnership with Microsoft represents a new standard in data protection. As cloud-powered solutions continue to define the future of data protection, the Veeam-Microsoft partnership bodes well for the entire industry, ensuring that organizations remain at the cutting edge of data resilience amid increased stakes and an ever-complexifying digital landscape.
Learn more about Microsoft + Veeam here.
About Author: Ian Findling is a Technical Writer and Content Strategist at Veeam Software, responsible for cross-campaign content creation and strategy, including Microsoft 365. He has a passion for writing, working cross-functionally throughout the company to support and bring forward the many stories and successes of Veeam’s talent.
Ian Findling — Technical Writer at Veeam https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOIn4as4PxqscrRrYRzcpa2rNRW3tvI6MKHm1x-u_4w8rQ-T3yi-JlhLxmRUQXprFoVfCCjGr6M7Kohu6VBUDAOfJG_1rCjCk24ytJivYBz5_1N2ofnU3iKEyHRPsH9kKFKvsNM8m8Fth9vpCei_uGIPgdUvu4BMBwv_iFhvQrrFenyD2tbP8ZTqXycR4/s1600/AUTHOR.png
